Launching a product and getting a positive response is fantastic! It means you've hit some level of product-market fit. However, taking that initial success and scaling it up is a whole different challenge.

Gone are the days when merely building brand awareness and running campaigns on autopilot would do. There's no one-size-fits-all advice and no single marketing tactic that will improve every company's key metrics. The universal truth about growth is that every company has limited resources and needs to prioritize wisely to thrive.

Today, a comprehensive strategy is crucial, from GTMs and customer acquisition to funnel and conversion optimization and product adoption to name a few must be working seamlessly to attain and retain customers are the key drivers of growth. That is where what I like to call ‘a multidisciplinary-jacked’ growth marketer comes in.

As the demand for growth marketing experts soars, it's clear that traditional methods like pouring money, despite the low budget, into visibility-focused ads or fixating on short-term lead bursts by targeting some keywords are no longer the path to sustainable growth.

Therefore, whether you run a growing early-stage startup or have some attraction, there is a good reason why many startups are shifting their main focus to a more sustainable approach and are spending more money now on hiring growth teams that can align product, marketing, and sales teams together to boost revenue and customer loyalty and unlock that next step of growth.